LariatCo case study — Deer Lake Designs. Save as PDF: Chrome → Print → Destination "Save as PDF", Portrait, Margins "None", Background graphics ON.
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Case Study · Creative Studio

From a social-media seller to a professionally-run digital studio.

Deer Lake Designs sold mostly through social media, with a rudimentary self-built site and everything else run by hand. We brought them online end to end, and gave them executive-level leadership without the full-time overhead.

100%
digital transformation
4
integrated systems
3
fractional CxO roles
The challenge

Deer Lake Designs was a creative studio selling mostly through social media, with a rudimentary self-managed website and no real digital operation. Project management, client communication, and order fulfillment were all manual, eating creative time and capping how far they could grow. They were effectively nowhere online.

What we did
  • A professional tech stack: e-commerce tied to client management, a secure client portal, digital asset management, and automated invoicing.
  • Automation with n8n for order processing, client onboarding, and project tracking.
  • Fractional CTO and CIO leadership for technology decisions tailored to a design studio.
  • Strategic financial guidance to optimize project profitability and growth.
The results
Digitally relevant

From a social-only seller to a professionally-operated studio.

Creative time back

The team focuses on design while the systems run themselves.

No C-suite overhead

Executive technology and financial guidance, delivered fractionally.

"LariatCo didn't just give us a website, they gave us a complete business transformation. We went from struggling with basic operations to having professional systems that actually work. Now we can focus on what we do best while everything else runs automatically."

Deer Lake Designs
Is your business bigger than the systems running it?That gap is where growth stalls, and where we start.
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